Monday, April 21, 2014


No.

Not that type of working girl. The other kind.

Get your minds out of the gutter.

This last month, I threw down a blogging challenge to one of my agents. The agent I often (lovingly) refer to as “mini me”. You see, out of all of the agents I work with, he has most closely adopted my marketing model. And I can’t help but beam with pride as I watch him inch ever closer to the success that eluded him for seven years in real estate. Or a time that I like to refer to as BS -- before Shauna (that was a joke people, I’m not that arrogant, but it still strikes me as funny.)

You see, I want him to beat me.

Wait.
What?

Seriously. I WANT him to beat me at my own game. In fact, the entire reason I created the blogging challenge I did was so he could beat me. So he could prove beyond a shadow of a doubt that the rules of marketing have changed, and are constantly evolving. To showcase the fact that if we do not evolve with them, we will lose client after client.

Despite the fact that my “model” doesn’t give someone overnight success is why it works so well. They have to be consistent. But when it hits, it hits BIG…and it’s a high from which no one who has used it successfully ever wants to come down from.

But Here’s the Confessing Part
My days lately have been inundated, busy and leave little time for me, even at the end of them. You see, I spent every day from 8:30 in the morning until 5:30 in the evening in my little cave…developing, thinking, creating and improving what I want to teach. Why? Because I want my pupils to be better than I am at this. Because I know they can be. In addition to this, I am making appointments with new agents every day, all of whom want to come onboard…and many because of the model I am using. It’s an exciting time, but an exhausting one nevertheless. (If you build it, they will come.)

From there, I am still overseeing the reconstruction of my home -- yes still. I have another project I am working on with an investment firm. I am helping ‘the man’ in my life build his real estate investment portfolio. I am working on a column for a magazine. I am writing part of a feature about myself as well. And…as part of my blogging challenge, I have committed to five blogs a day for 30 days. Even though I haven’t quite gotten there, there is still time in the rest of the month to make up my deficit. Between all of these things, I have had little to no down time, and if it wasn’t for the man in my life, I probably wouldn’t take any. For him, I am grateful. He helps me realize when I have to pull away, as opposed to push myself off a proverbial mental cliff. (I don’t know when to shut down most days.)

Yet, even though my days start at 6:30 in the morning and don’t “end” until well past 10 p.m. most nights, I can say that I am gaining some traction, building some momentum, and I’m watching as more and more of my agents are not only embarking on my blogging challenge, but starting to realize the importance of it. Already, for May, I have five commitments, whereas in April, I only had one.


All because I want them to beat me. All because I know that they can. The only question left is, “When?” 
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Posted by Shauna Zamarripa On 10:25 PM 2 comments

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User posts do NOT reflect my personal values or beliefs. Just because I let a post stand, or don't respond to it, doesn't mean I agree with it. Abusive language will not be tolerated. Any posts violating the rules will be removed. All posts are moderated.

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    Shauna made her mark in blogging starting in 2008 and has been on the front page of major publications such as Yahoo!, Realtor.com, MSN Money, CNN Money and more. Her finance and real estate expertise are world renowned and free to the average user. Shauna also runs a marketing consulting company and is the team lead for one of the largest teams in San Antonio, TX - Rockstar Agents and RE/MAX North. 

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